SELECTED HOMME
LIFE HAPPENS
Built around Jonathan Harboe’s creative process and a life-altering turning point, this campaign brought raw honesty to Selected’s Responsibly Crafted promise. Rolled out across stores and digital touchpoints, the story’s authenticity led Harboe to feature the project organically on his personal channels, driving unprompted reach.
PLAY
CREW
DIRECTOR
Sune Morgenstjerne
PRODUCER
Simon Berg
WRITER
Søren Sloth
COMPOSER
Sune Morgenstjerne
PRODUCER
Søren Sloth
CINEMATOGRAPHER
Jens Nordhausen
EDITOR
Søren Sloth
STYLIST
Jeppe Sørensen
