DAVAI is a creative production company based in Aarhus, Denmark, that makes music videos, fashion films and commercials. We blur the line between entertainment and advertising to move people and brands—hence the name. In goosebumps we trust. Because if we can't feel it, you can't either.
To launch his fourth studio album, "Jeg vil bare gerne være et godt menneske, men det er ikke let." we co-developed and produced a film campaign with his agency The Bank that not only captured the album’s message but also redefined his artistic brand with a bold, instantly recognizable look—one that can best be described as very orange.