loader image

BENJAMIN HAV
JEG VIL BARE GERNE VÆRE ET GODT MENNESKE, MEN DET ER IKKE LET

A funny film campaign that turns the seven deadly sins on their head—inside Benjamin’s head.

ARROW_WEBSITE

BEING A GOOD PERSON ISN’T EASY —
unlike working WITH BENJAMIN HAV

To launch his fourth studio album, I Just Want to Be a Good Person, But It Isn’t Easy,
we co-developed and produced a film campaign with his agency The Bank that not
only captured the album’s message but also redefined his artistic brand with a bold,
instantly recognizable look—one that can best be described as very orange.

MARKETING MUSIC WITHOUT MUSIC

Because why not? Instead of traditional music videos, we produced seven short films.

but did it work?

Within a week of launch, the campaign had racked up over half a million organic views on Instagram alone. So yes.

VIEWS
0
LIKES
0
COMMENTS
0
Youtube Instagram Spotify

MUSIC videos

FASHION FILMS

COMMERCIALS

IN GOOSEBUMPS WE TRUST.

To launch his fourth studio album, "Jeg vil bare gerne være et godt menneske, men det er ikke let."
we co-developed and produced a film campaign with his agency The Bank that not
only captured the album’s message but also redefined his artistic brand with a bold,
instantly recognizable look—one that can best be described as very orange.